Building a Diverse Portfolio in Startup Investing


When it comes to angel investing, diversification is key to minimizing risk and maximizing returns. One effective strategy to achieve this is by building a diverse portfolio across various sectors.

This blog explores the importance of sector diversification for local angel investors, highlighting the benefits and providing insights into investing across different industries.

What is a diverse investment portfolio?

Building a Diverse Portfolio in Startup Investing

The goal of diversification is to spread investment risk and optimize returns by reducing the impact of any single investment's poor performance on the overall portfolio.

In the context of angel investing, diversification entails allocating capital to a variety of startup companies across different sectors and stages of development i.e. seed stage, and early stage. Instead of concentrating investments in just one or a few startups, angel investors aim to build a portfolio that includes multiple early-stage ventures.

How do you create a diverse investment portfolio?

How do you create a diverse investment portfolio

Creating a diverse investment portfolio involves spreading your capital across a range of assets to minimize risk and maximize returns. Here's how you can create a diverse investment portfolio:

  • Asset allocation
  • Sector diversification
  • Geographic diversification
  • Duration diversification
  • Level of risk

Let’s look at each portfolio diversification method

1. Asset Allocation

Allocate your investment capital across different asset classes, such as stocks, bonds, and alternative investments like startups and venture capital. Each asset class has its own risk-return profile and tends to perform differently under various market conditions.

2. Sector Diversification

Within each asset class, diversify your investments across different sectors or industries. This ensures that your portfolio is not overly exposed to the performance of a single sector, reducing the impact of sector-specific risks on your overall portfolio e.g. Fintech, Biotech, HRtech, Edtech, Healthtech, Agritech etc.

3. Geographic Diversification

Spread your investments across different geographical regions or markets to reduce exposure to country-specific risks, such as political instability, regulatory changes, or economic downturns.

4. Duration Diversification

Diversify your investment strategies to include a mix of long-term investments and shorter-term strategies. Additionally, consider incorporating passive investment strategies as well which most of the time fall under long-term investments.

5. Level of Risk

Assess your risk tolerance and investment objectives to determine the appropriate level of risk for your portfolio. Consider diversifying across assets with different levels of risk, including conservative investments with lower volatility and higher-risk investments with the potential for higher returns.

The Importance of Investment Portfolio Diversification

By spreading investments across various assets and sectors, here are some of the benefits that an investor experiences:

Risk Mitigation and Maximized Return Potential

Investing in startups across different sectors helps mitigate the risk associated with industry-specific challenges or economic downturns. For example, while one sector may experience a downturn, another sector may be thriving, balancing out the overall performance of the portfolio.

Opportunity for Growth

Investing in a diverse range of assets enables investors to capitalize on growth opportunities across different market segments and economic cycles. Certain sectors or asset classes may outperform others during specific periods, and diversification ensures that investors have exposure to these potential growth areas.

Portfolio Resilience

A diversified portfolio is more resilient to external shocks and market fluctuations. By spreading investments across sectors with varying sensitivities to economic cycles, investors can better weather market downturns and preserve capital.

Sectors for Diversification in Kenya for Angel Investors

According to a study by Harvard Business Review, angel investors who diversify their portfolios across at least 10 startups achieve significantly higher returns compared to those who invest in fewer companies.

Research from McKinsey & Company indicates that startups in the technology and healthcare sectors have historically delivered the highest returns for angel investors, followed by consumer goods and clean energy sectors.

Data from PitchBook reveals a growing trend of sector diversification among angel investors, with increasing allocations to emerging industries such as artificial intelligence, biotechnology, and sustainability. Let’s look at some of the sectors that Kenyan angel investors can tap into

Healthcare and Biotech

The healthcare and biotech sectors are poised for growth, fueled by advancements in medical technology and increased healthcare spending. Investing in startups developing breakthrough therapies, medical devices, and digital health solutions can offer compelling investment opportunities.


The sector is characterized by rapid technological advancements and disruptive business models that challenge traditional financial institutions and reshape the way people interact with money. Investing in the fintech sector presents opportunities to participate in the digital transformation of financial services and capitalize on the growing demand for innovative financial solutions in today's digital economy. Startups like Shukran shine in the fintech landscape. Providing innovative financial solutions to facilitate digital transactions and revolutionizing traditional banking and payment systems.


Encompasses a broad range of innovative solutions aimed at enhancing learning experiences and outcomes through the use of technology. This dynamic sector includes platforms, applications, and tools designed to support teaching, learning, and educational administration, revolutionizing technology and making it more efficient for our students. Edtech startups like Kinetic leverage technology to enhance educational outcomes and embody the transformative potential of edtech, offering an entrepreneurship learning platform to empower future innovators and problem solvers.


HRtech solutions aim to improve efficiency, reduce administrative burdens, and enhance the overall employee experience. With the increasing digitization of workplaces and the growing demand for remote work solutions, HRtech has become a critical component of modern business operations, and that's where startups like ElevateHR Africa represent the burgeoning HRtech sector, offering cloud-based solutions to automate HR functions such as payroll processing, leave management, and performance evaluation.

Ready to Level Up Your Angel Investing Game? Join Lokal Capital Today! 

Become a part of Lokal Capital's vibrant community of angel investors and gain access to exclusive opportunities in Kenya's thriving startup ecosystem. Here's how you can get started:

  1. Dive into Diverse Investment Opportunities: Explore a wide range of sectors including Healthcare, Fintech, Edtech, and HRtech to build a resilient and high-performing investment portfolio.
  2. Maximize Your Returns: Our research-backed strategies and insights help you mitigate risks and capitalize on growth opportunities, ensuring your investments deliver impactful returns. Experience
  3. Exceptional Support: From detailed investment decks and agreements to personalized guidance from industry experts, Lokal Capital provides the support you need to make informed investment decisions.
  4. Join Our Community: Network with like-minded investors, attend exclusive events, and stay updated with the latest trends in startup investing.